Irresistible copy that delivers results
Arthmate Finance Website Copy
The enhanced web copy version is superior to the original for a variety of reasons, which I will discuss below.
- Customer-Centric Focus
The original described what the company does; the revised version shows how the customer benefits (e.g., “Get faster, more accurate credit decisions”).
- Simpler, Clearer Language
The original used jargon like “underwrite modern risk”; the new version uses plain, accessible terms like “Smarter risk assessment” and “Data-driven insights.”
- Stronger Value Proposition
The original version listed features without context, whereas the revised version connects features to clear benefits such as faster decisions and lower risk.
- More Engaging & Persuasive
The original felt dry and factual; the improved version uses dynamic words like “smarter” and “flexible” to highlight customer success.
Arthmate Finance Email Copy
Promotional Email Series (3 Emails)
Developed a benefits-first email campaign for Arthmate’s three core services
- Credit Exchange,
- Credit Cloud, and
- Risk Engine.
The copy focuses on real customer pain points (like time-to-market, risk management, and scaling challenges) and clearly connects platform features to outcomes.
Each email was written to drive engagement, spark urgency, and position Arthmate as a smarter, faster solution for modern lenders.
Astute Investment Email Copy
A benefit-focused promotional email designed to nurture leads and drive consultations.
Create top-of-funnel awareness and light conversion copy, introducing the brand while motivating action.
Value-based, trust-building copy tailored for high-consideration financial decisions.
Some key points that make this copy strong and compelling
Strong emotional hook to build trust and connection from the first line.
Clear, logical structure that guides the reader toward action.
Authority without jargon, making complex financial concepts easy to understand.
High-impact CTA aimed at increasing consultations.
Positioned the brand as a strategic partner, not just an advisor.
Finzy Email Copy
This lead nurturing and welcome email copy is effective because it meets the customer exactly where they are in their decision-making process.
Instead of pushing for an immediate investment, the emails focus on building confidence through clarity, transparency, and simple explanations.
Each message addresses a specific barrier to understanding the product, concerns about risk, and fear of starting and resolves it in plain language.
The copy avoids jargon, keeps the tone reassuring, and highlights clear benefits like monthly repayments and risk management.
This helps prospects feel informed rather than sold to.
The structure naturally guides them from curiosity to action, making the investment decision feel safe, simple, and in their control.